IBX
As reported earlier, the Philadelphia Phillies officially unveiled their uniform patch sponsor, the Philadelphia-based Independence Blue Cross, on Wednesday morning at Citizens Bank Park. Phils’ managing partner and CEO John Middleton was joined by various executives from Independence Blue Cross discussing the Phillies-IBX partnership and why it made sense for both parties. “The Phillies were […]
As first reported by Sports Business Journal’s Terry Lefton, the Philadelphia Phillies will be joining the ranks of MLB teams with a jersey sponsor. The Phillies will officially add an Independence Blue Cross ad to their uniforms beginning on Wednesday against the New York Yankees. Like the Philadelphia Flyers, the Phils uniform ad will be “IBX” […]
